Truss Beverage Co. makes a splash in the cannabis-infused beverage category with 15 new flavours for summer

Forward of the largest beverage situation of the calendar year, Truss has expanded its portfolio to supply a wide range of new cannabis beverages for summer months sipping

Truss Beverage Co. Summer Innovation

TORONTO, June 14, 2022 (World NEWSWIRE) — As the cannabis beverage category gains traction in Canada, Truss Beverage Co. is considerably expanding its portfolio with 15 new hashish beverages for summertime, one of the most significant beverage occasions of the calendar year. With innovation driving all development for prepared-to-drink cannabis drinks final year, the main cannabis beverage organization is continuing to craft delicious and differentiated products and solutions that enchantment to different style preferences and beverage events.¹

While cannabis drinks have steadily obtained momentum considering that legalization, the arrival of new flavours carries on a 12 months of group-defining solution development for Truss. With cannabis beverage year-to-day expansion becoming up by over 45 for each cent, almost 3 periods increased than the full hashish 12 months-to-date sales data, Truss is poised to meet the expanding purchaser need for cannabis beverages.²

“Shoppers are seeking for other adult-beverage possibilities to liquor, specially for social instances, and are turning to hashish beverages as a great different,” explained Dave Schlosser, President and CEO of Truss Beverage Co. “With lots of keen to get out and socialize this summer season, this is a essential time for the group and we are energized to see the place it will take the business enterprise.”

Consisting of summer time-encouraged flavours, the new merchandise are a consequence of customer-pushed insights, including requests for less sugar and additional superior-dose drinks (10mg of THC). In addition to launching the XMG ALT™ line extension in April, Truss’ fascinating innovation consists of:

• Little Victory Celtzer™ Lime, Very little Victory Celtzer™ Raspberry, Minor Victory™ Glowing Peach (the Tiny Victory Celtzers will be available as a Mixer 4-pack in Ontario only)

• Bedfellows Sour Razpaartner™, Bedfellows Doppelrädder™, Bedfellows Passionfruit Pals™

• XMG™ Blue Raspberry, XMG™ Lemon Iced Tea

• XMG™ Sodas, that includes a line-up of four common flavours: Product Soda, Root Beer, Orange Soda and Cola

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“When producing our offerings, we tapped into summer months beverage trends and formats that are presently acquainted to consumers,” said Lori Hatcher, Head of Business at Truss Beverage Co. “The Very little Victory Celtzer is a cannabis-infused (non-alcoholic) twist on the basic summertime seltzer with zero sugar and zero energy, whilst the new additions to the Bedfellows portfolio have been impressed by regular radlers, pale-ales and sours, and are the very first of their type in Canada.”

The new products from the Truss Beverage Co. portfolio will carry on to roll out at approved neighborhood hashish shops and online suppliers this summer months. Product or service availability differs per province. To find out much more go to www.TrussBeverages.com.

About Truss Beverage
Truss Beverage Co. is a joint enterprise in between affiliate marketers of Molson Coors Canada and HEXO Corp., a certified producer of cannabis solutions in Canada shaped to guide innovation in the progress of non-alcoholic, cannabis-drinks for the Canadian sector. The Truss portfolio has a broad selection of items for Canadian shoppers of authorized age, supplying a variety of taste ordeals for various beverage situations. The Truss portfolio of brands consists of XMG, Minor Victory, Mollo, Home of Terpenes, Veryvell and Bedfellows Liquid Arts.

Truss Beverage Co. will carry on to produce on its promise to be the hashish beverage professional as a result of incredible merchandise and advertising that reinforces its commitment to responsible adult use.

Speak to:
Jessica Hoffeldt
[email protected]

_{¹ Influence of Innovation Review, Aug 2021
² Truss Inside POS and CRM Sales Dashboard, P/E Could 14, 2022}

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