Nelk Boys to open Miami Beach bar at Firestone South Beach

South Beach’s Firestone station has lived many lives considering the fact that it opened in 1935, and its next phase will be to host a bar by YouTube provocateurs, the Nelk Boys.

David Grutman, who expanded from nightlife golf equipment to incorporate dining places, has partnered with the Canadian-American podcasters who built their brand on prank video clips to open a nevertheless-unnamed bar, Grutman’s spokesperson said. Web site 6 1st noted the partnership.

The Firestone station has been in flux due to the fact Menin Hospitality purchased it for $10 million and refurbished it in excess of 6 many years, leasing it to Grutman’s Groot Hospitality to flip it into a cafe and bar place in early 2021.

Of Grutman’s three initial principles — Winker’s Diner, Sushi Fly Rooster and Toothfairy bakery — it was Sushi Fly Hen, with a speakeasy in the back again, that took maintain. “Sushi Fly Hen was these types of a accomplishment that we are thrilled to broaden the principle into a bigger area,” claimed Grutman. The developing is remaining reworked to move Sushi Fly Chicken, a strike with Grutman’s superstar and music market buddies, into the larger sized Winker’s, which lasted fewer than six months just after it opened in January 2021.

The new system is to convert the keys of the smaller sized 3,500 square-foot area that housed to Sushi Fly Rooster to the Nelk Boys, who have their have models of liquor, as very well as a apparel brand name and — most important — a designed-in subsequent of almost 8 million lovers on YouTube by yourself.

Their leading highlighted YouTube video clips consist of, “We Definitely Ruined a Marriage ceremony! (Bride Cheats),” and “We Pranked a Bigfoot Professional with a Faux Bigfoot!”

Sushi Fly Hen expands into the much larger 240-seat restaurant with a pan-Asian menu that involves versions of fried rooster, assorted sushi, egg roll and dumpling appetizers and a mounted-rate, chef’s selection omakase menu.

Both of those spots, set to open up in the slide, attribute Grutman’s most profitable formulation: a club vibe with a celebrity name hooked up. It commenced with the artist Pharrell Williams, who brought his star power to Swan and Strawberry Moon in the pair’s Goodtime Lodge in Miami Seaside. And Grutman just lately declared he’s opening a restaurant with singer Negative Bunny.

Sushi Fly Chicken and Nelk Boys at Firestone

Tackle: 1575 Alton Rd., Miami Beach

Coming in Slide 2022.

This story was originally posted June 21, 2022 1:17 PM.