February 27, 2024

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Delicious food

How challenger brand Crispy Fantasy hopes to ‘redefine breakfast’

Obtaining not long ago finished a ‘significant’ cash elevate, European breakfast get started-up Crispy Fantasy is getting ready to start its initial items, delivering a line of ‘junk-free’ breakfasts with thoroughly clean elements.

Co-established by Andrea Rodrik and Raphael Nahoum, the model prides by itself on its ‘short list’ of ‘wholesome and organic ingredients’. These include agave syrup, unsweetened cocoa powder, soy and pea protein and avocado oil.

Notice has been paid out to the dietary element of item formulations. Each box of Crispy Fantasy provides 4 occasions much more protein and 50% much less sugar per serving than the ‘leading’ cereals on the market place, the team promises.

In truth, Crispy Fantasy thinks its solution places it in primary placement to disrupt the European breakfast cereal group and acquire market place share from ‘incumbents’ that, the start off-up founders say, have unsuccessful to carry innovation to the phase

“We think the European breakfast cereal marketplace is ripe for disruption especially as there haven’t been any new products and solutions that cater to the desires of health-acutely aware buyers,”​ Rodrik and Nahoum told FoodNavigator.

The breakfast cereal sector is forecast to increase by CAGR of 4.2% through to 2026, according to figures from Mordor Intelligence. Nonetheless, Crispy Fantasy doesn’t see everything new coming to the shelf to deliver excitement to the fixture.

“The field has been untapped for a long time and is obviously dominated by a several prolonged-standing incumbents. From a nutrition standpoint, the current foremost makes in the cereal market place are superior in sugar and small in actual balanced nutrition. Crispy Fantasy stands out with our initially-to-market ‘junk-cost-free, problem-free’ model proposition by utilizing only cleanse, natural, and wholesome substances, like pea & soy protein, avocado oil, and unsweetened cacao powder. Our solution also includes at least 50% a lot less sugar compared to legacy makes on the industry. Crispy Fantasy’s gluten-free, substantial fibre, and plant-based attributes also make us a no-brainer for wellness-mindful individuals,”​ we were instructed.