Tractor Beverage Company Plans $60 Million Funding Round with Keurig Dr Pepper Lead Investor

Strategic Partnership In Foodservice Will Extend Buyer Access To Better-For-You Organic Drinks

COEUR D’ALENE, Idaho, April 28, 2022 /PRNewswire/ — Tractor Beverage Company, a person of North America’s quickest escalating beverage makes, now declared it will elevate $60 million in progress funding and has agreed to enter into a extended-phrase, exclusive gross sales arrangement with Keurig Dr Pepper (NASDAQ: KDP) in the foodservice channel. Keurig Dr Pepper is the direct trader in the funding spherical, which will support Tractor’s ideas to increase its infrastructure and marketing and advertising initiatives and to expand the brand’s recognition among the youthful, health and fitness-acutely aware customers.

Tractor is the very first and only Certified Organic and natural Non-GMO entire line beverage resolution tailored for foodservice operators.

Tractor is the initial and only Certified Natural, Non-GMO complete line beverage alternative tailored exclusively for foodservice operators. This strategic partnership combines the countrywide and regional foodservice income toughness and get to of Keurig Dr Pepper with Tractor’s item, manufacturing and marketing abilities, creating organic beverages a additional obtainable solution for individuals nationwide. The transactions are topic to customary closing situations, and terms of the offer have been not disclosed. 

Kevin Sherman, Tractor Beverage CEO, mentioned, “We are thrilled to announce this investment decision from Keurig Dr Pepper to accelerate the realization of Tractor’s mission to be the foodservice industry’s “improved-for-you” beverage solution. We believe that this partnership will allow us to solidify our product leadership while leveraging the power of Keurig Dr Pepper’s potent distribution method to scale our impact in the foodservice industry.” Sherman ongoing, “From the begin, it truly is been our intention to be a catalyst for a far more obtainable and sustainable foods technique. We believe business enterprise is one of the most powerful levers for meaningful transform, and we’re thrilled to husband or wife with Keurig Dr Pepper and do the job hand-in-hand to offer individuals with high quality possibilities when eating out of property.”

Commenting on the partnership, Derek Hopkins, President, Cold Beverages, at Keurig Dr Pepper, shared, “Individuals carry on to seek new beverage options and ordeals when they are making the most of their foods. We have created strong models and relationships in the restaurant space, and this strategic partnership with Tractor Beverage enhances our beverage portfolio and supports our dedication to deliver innovation and acquire growth procedures with our consumers. We’re excited to perform with the whole Tractor crew to deliver consumers with versatile innovation that delivers great-tasting, thoroughly clean-label drinks.”

The coronavirus pandemic has led to surging demand from customers for natural and sustainable foodstuff, notably among the young demographics, according to a report from Ecovia Intelligence. Gen Z has demonstrated a preference for wholesome taking in, such as far more organic and pure foods that are cost-free of additives. Tractor’s choices are Accredited Organic, non-GMO, all-purely natural, and consist of no preservatives, synthetic flavors, or corn syrups. With less sugar and energy than classic soda, Tractor serves as a highly effective differentiator for eateries hunting to attract a new era of buyers and features them a entire line-up of beverage remedies.

About Tractor Beverage Co. 
Established with a mission to make greater beverages for all, Tractor Beverage Corporation is the very first and only Qualified Organic and natural, Non-GMO full line beverage solution for foodservice. Tractor’s handcrafted beverages attribute clean substances that supply on taste, operation and an innovative buyer experience. Tractor’s eyesight is to use its beverage system to extend organic and natural farm practices—and, in transform, guide the way to a a lot more sustainable and flourishing long run for dining establishments, customers, and farmers. Tractor was named to Quick Company’s prestigious yearly list of the World’s Most Innovative Companies in 2021. For a lot more facts, remember to go to drinktractor.com or observe along on Instagram at @drinktractor.

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Source Tractor Beverage Co