March 4, 2024

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Delicious food

Blue Frog Breakfast cereals arrive in Australian supermarkets

Blue Frog Breakfast, a New Zealand cereal brand, is launching its items into the Australian market place, incorporating trending health substances these types of as probiotics and collagen for the ever more conscious consumer. 

From what started as a yard dream for Blue Frog Breakfast founder Scotty Baragwanath, the brand has grown from the premise of coupling equally astounding substances and a smart conscious. Blue Frog is launching into Australia to provide the Growth to breakfast with its high quality vary of cereals. 

Blue Frog Breakfast is symbolic of a broader worldwide trend in the direction of solutions that not only add value, but align to values. As sector investigate firm Mintel described it in their the latest report (“Consumer Id, Manufacturer Track record and Terminate Society,” 23 March 2021): “Consumers have arrive to see their individual getting conclusions as representative of their personal ethics and identification.” 

Customers are starting to be additional selective and a lot more recognized with the solutions they get. This trend is driving companies to develop into a lot more accountable and add greater benefit for their buyers by improving upon their wellbeing, reducing environmental impacts and generating enriching activities. 

An additional Mintel report, “A Yr of Innovation in Breakfast Cereals, 2020” (25 November 2020), showed that Australia experienced the next best per money usage of breakfast cereal. Yet the industry is dominated by standard, large sugar, lower salt breakfast possibilities. 

As a product positioned for conscious shoppers, Blue Frog Breakfast ticks all the normal bins – its products use natural and organic and natural elements that are sustainably sourced and developed, are low sugar, substantial protein and offer grain free of charge and gluten no cost alternatives. 

But it’s the dietary good quality of the merchandise that would make it stand out, with thousand pounds per kilo probiotics to make improvements to gut overall health and collagen to increase hair, skin and nails. 

Even so, Baragwanath said it’s not the health and fitness gains, but the practical experience that sets Blue Frog Breakfast apart. 

“Every day is worth celebrating, each individual minute is worthy of celebrating, and nevertheless someplace alongside the way we neglect that and we all get applied to just waking up, shovelling down one thing bland and then having on with our working day,” Baragwanath said. 

“Life is a series of decisions that possibly move us closer to or more absent from who we want to be and the daily life we want to reside, so if we want to knowledge our whole overall health and joy in everyday living, that demands to be an active choice, we need to prioritise ourselves.  

“For me, Blue Frog Breakfast is not just a cereal, I want to produce an experience exactly where men and women start their working day experience nourished and delighted,” he reported. 

“I want to create an knowledge that engages all the senses by way of flavours, textures and fragrances. I want folks to start off the working day in a way that will make their heart sing.” 

The Blue Frog Breakfast Granola range is available now at Coles and the Blue Frog Top quality Muesli variety is obtainable now at Woolworths. 

To come across out much more about the brand name, visit